Bryan Person's Blog: Photos

The social media community is thriving in Ottawa. I drove up there earlier this week to take part in a Social Media Breakfast event.

Some 70 social media enthusiasts and newcomers from the city gathered at the offices of Overlay.TV on Tuesday, July 15, for a discussion of how video is being used to build community.

SMB Ottawa 2 photos



I'm joined by Ryan Anderson (left) and Simon Chen (center), two of the three founders of Ottawa's SMB series.



Overlay.TV CEO Rob Lane (the third founder of SMB Ottawa) gives a presentation on video and social media.

And one photo from my wanderings around Ottawa ...



I wasn't expecting Ottawa to be so beautiful and picturesque. I really like this shot taken of me by Bob LeDrew. I'm standing on Parliament Hill, with Centre Block behind me.

I'm very excited to be joining LiveWorld as a social media evangelist, effective today.

Contributing to this community center and to its future incarnations will be an important part of my role here, and I'm looking forward to it.

Here's how to reach me:

e-mail: bperson@LiveWorld.com
phone: (781) 413-5846
AIM screen name: bperson@gmail.com

Say hello when you can.

I'm sitting in on a session called "How great content keeps customers at the table" at the MarketingProfs Digital Mixer in Scottsdale, Arizona. The discussion is centered on the value of content as marketing.

Moderator Rohit Bhargava just asked the three panelists this question: "What makes great content?" Here are their answers:

Esmee Williams, VP of brand marketing, AllRecipes.com:
1) "Helps further someone’s passion"
2) Is easy to find and consume

Mildred Center, director of corporate marketing, web services, Sony Electronics:
1) "Personally beneficial to the consumer"
2) For Sony's Backstage 101 learning community, the content must be content agnostic. This helps build customer loyalty.

Becky Carroll, director of social media, Brickfish
1) Content not about the company; it’s about the customer.
2) Meets the needs of the customer where they are online