Had a chance to listen to former LiveWorld EVP Chris Christensen present yesterday morning on social media and online communities at the East Bay Social Media Breakfast. 

Two notable points/quotes from Chris's talk, which is embedded as an audio file below:

* "If your company has bad products, social media is not your friend."

* A company's social strategy has to flow from its business strategy, and not the other way around. 

[Right-click to download]

Audio and photo from the For Immediate Release podcast, shared under a Creative Commons license.