This is the last in a series of interviews recorded at the 2008 Marketing & Online Communities Conferences, hosted by Forum One Communications at the Tribeca Grand Hotel in New York City on Wednesday, November 5, 2008.



Elisa Camahort Page is the co-founder and chief operation officer of BlogHer.

In our audio conversation, Elisa and I talk about her conference presentation: The Social Web: How Consumers and Brands are Connecting.

Show notes

* Elisa recounts the genesis of the BlogHer conference and the launch of BlogHer.com and BlogHerAds.

* Elisa talks about the motivation of many mommy bloggers to leave behind a digital legacy for their children and future descendants.

* Elisa notes the overwhelming percentage of women who consider blogs as a reliable source of information, and who make decisions to buy and not to buy based on what a blogger or blog commenter writes. (Check out the BlogHer 2008 Social Media Benchmark Study for more details.)

* Elisa offers advice to brands and PR professionals wanting to pitch bloggers.

* Elisa shares her top takeaways from the conference.

Running time: 10:56.

(RSS readers: You may need to click through to this post to stream the audio file.)



[Right-click to download]



Photo credit: Mil8.