Audio: ReadWriteWeb's Marshall Kirkpatrick on community management

Where should community management sit inside an organization?

That's one of several questions I posed to Marshall Kirkpatrick (@MarshallK), VP of content development and lead blogger at ReadWriteWeb, in this recent audio interview at his downtown Portland, Oregon office.

In addition to Marshall's steady rock-solid coverage of Facebook and the real-time web, he also edited the site's premium report on community management earlier this year. It was his reporting and research in both areas that formed the basis for our discussion.





[Right-click to download] Running time: 14:16

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SHOW NOTES

* Marshall talks about the implications of Facebook's decision to open up search on status messages, notes, and shared links.

* Marshall considers whether brand monitoring on Facebook will become a new line of professional services.

* Bryan asks Marshall if companies and brands should outsource their community management.

* Marshall explains why "just about every department in an organization needs to have a relationship with the community manager."

* Marshall shares a surprising conclusion--at least for him--from ReadWriteWeb's premium report: Community managers are making very good use of Twitter.

Running time: 14:16