This is the third in a series of interviews recorded at the MarketingProfs Digital Mixer, held in Scottsdale, Arizona on October 22-23, 2008.

Mack Collier is a social media consultant and blogger at The Viral Garden.

One of the most popular features on The Viral Garden is the "Company Blog Checkups," where Mack grades corporate bloggers on their efforts in creating content, generating and responding to comments, and posting regularly on their sites. And in this SocialVoice Conversation, recorded at the 2008 MarketingProfs Digital Mixer (MPDM), Mack explains some of those corporate blogging best practices

SHOW NOTES

* Mack offers his impressions on the MPDM conference.

* Bryan asks Mack what questions companies need to consider when deciding whether to blog.

* Mack explains why a blog shouldn't be an "island."

* Mack discusses how companies can start to create compelling content on their blogs.

Running time: 4:43

(RSS readers: You may need to click through to this post to stream the audio file.)



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