Peter Kim hits on an issue today that I alluded to in a SocialVoice post last week: the real definition of community.

It's troubling -- though not entirely surprising -- to see that word thrown around so carelessly, as if a blog or a message board on its own is a community. It isn't. Without people congregating, connecting, and building relationships around a shared interest on that forum or blog, there is no community -- only an empty room (or a blogger talking to himself).

The distinction here is important -- and it's one that we continue to make in conversations with current and prospective clients.