A conversation with Kathy O'Sullivan at the 2008 Online Community Summit

This is the second in a series of four conversations that I recorded at the 2008 Online Community Summit, held in Sonoma, California on October 9-10, 2008.

Kathy O'Sullivan is the product manager of online community for the education team at Autodesk. Our conversation focuses on the "Engagement Index" that Kathy has developed for her community in 2008.

Here are the member actions and metrics that Kathy tracks as part of the Engagement Index:

Actions visible to members:
* Downloads of Autodesk software
* Learning to use software
* Sharing their designs and work with other community members
* Updating their profile
* Creating a portfolio
* Inviting friends to join the community

Other metrics:
* How long they've been a member
* Recency of visits to the community
* Frequency of visits
* Number of clicks
* Contributions -- forum posts, inviting friends, sharing designs, comments, and tagging

Running time: 7:25. Click below to stream our conversation.




[Right-click to download]