Peter Kim generally isn't afraid to stir things up, and today was no exception.

Peter led a spirited discussion this morning about the value of social media marketing at Austin's third Social Media Breakfast, a monthly breakfast event I co-organize with Dell's Amie Paxton.

Some questions Peter had us thinking about:

• Does social media marketing matter in the first place? For example: There was outrage over Wal-Mart's fake blog two years ago, but has that stopped anyone from buying from the retail giant?


• Does social media marketing scale? Responding to a few tweets on behalf of a company is one thing, but responding to hundreds a day is quite another. Are organizations willing to make social media engagement a more integrated part of their communications efforts?


• Why are enterprises still blocking employee access to social computing tools and applications? Peter gave the example of an employee expected to carry out a Facebook campaign for his employer -- and not having access to Facebook from the office.


• Do A-list bloggers really care about “the conversation?” If the big-name bloggers aren't jumping in and answering the comments themselves, are they really blogging? Or, are they using the blog as just another marketing channel?

My one-on-one conversation with Peter Kim

After the breakfast, I sat down with Peter to dig into his thinking on social media marketing. Click below to stream our conversation.




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