This is the third in a series of four conversations that I recorded at the 2008 Online Community Summit, held in Sonoma, California on October 9-10, 2008.

Ron Casalotti is the director of user participation at BusinessWeek and helped launch the company's new Business Exchange community in September 2008.

In our conversation, Ron talks about the folksonomy behind Business Exchange, as well as the commitment from BusinessWeek's writers and editors to contribute to the community as well.

Running time: 6:11.



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