Designing for conversation

This is the last of two audio interviews previewing the 2008 Marketing & Online Communities Conference.

Stand-up comic Heather Gold will lead the opening session at the 2008 Marketing & Online Communities Conference, called "Designing for Conversation."

Show notes

* Heather explains her comedic approach of "conversational improv."

* Heather talks about the struggles many marketers have in speaking with a human voice - one that isn't littered with marketing messages.

* Heather offers examples of companies that are engaging in "genuine, playful, real conversations."

Heather blogs at Subvert.com and is the host of The Heather Gold Show. She also tweets obsessively at Twitter.com/Heathr

Running time: 11:30.



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Conference information

The 2008 Marketing & Online Communities Conference is an invitation-based event. It will be held at the Tribeca Grand Hotel in New York City on November 5, 2008. For more information, visit http://moc08.eventbrite.com