Discussing a 'new approach to marketing' at LiveBarNYC on December 15

I'm thrilled to have Waggener Edstrom social media strategist Tac Anderson kicking off our new LiveBar, Live! event series in New York City next week.

In his presentation, Tac will be tackling some critical issues and questions that marketers face heading into 2010:

1) As the era of the destination website dies off, how should brands rethink their social engagement strategy? 

2) How do brands effectively intereact with customers, prospects, and fans "no matter where they are" on the social web?

3) Why the hub-and-spoke approach (at LiveWorld, we call this social brand flow) to customer engagement may be the THE "new approach to marketing."

4) Why the traditional model of online content creation must change.

Event details: LiveBar, Live! at the Roger Smith Hotel

Date: Tuesday, December 15, 2009

Time: 7:00-9:00pm

Location: Roger Smith Hotel, Starlight Loft; 501 Lexington Avenue, New York, NY 10017 [Google Map]

Cost: LiveBarNYC is free to attend, with LiveWorld covering food and drinks for the first hour

Twitter hashtag: #LiveBarNYC

Audio preview: Talking with Tac