The impact of Google's real-time search

What does the launch of Google's real-time search results mean for brands?

That will be the thrust of my questions in a live audio interview with ZDNet's Jennifer Leggio later today (1:00pm Eastern/10:00am Pacific). The interview can be heard live via my ipadio.com page.

Update: I've just finished the conversation with Jennifer; you can listen to the archived interview by scrolling down to the bottom of this post.

'Wakeup call' for brands

Leggio (aka @mediaphyter) blogged earlier this week that Google's real-time search results will serve as a "wakeup call" for brands, particularly in the area of online reputation management. Now, tweets or Facebook updates about a brand--whether flattering or damning--have the potential to scroll on to a search-results page for a company within minutes of their initial posting.

So, how should brand managers respond? Listen to my conversation with Jennifer as we break down the possibilities.

Audio: Interview with Jennifer Leggio