Whether on a brand's "home turf" (corporate website, destination community) or across external social networks such as Twitter and Facebook, conversations about companies big and small are happening everywhere online.

In such an environment, just where should brands, marketers, and community spend their time, focus, and business dollars?

That's the question we'll be exploring in our upcoming webinar, "Social Everywhere 2010 - How Do Brands Cope?" The webinar be held on Tuesday, November 10, at 2:00pm Eastern, and you can register by clicking the link below.

We're thrilled to have Altimeter Group partner Jeremiah Owyang headlining our webinar. And in this video that I recorded at last week's BlogWorld & New Media Expo in Las Vegas, Jeremiah talks about the evolving social web and the new challenges for marketers:

Your comments: Where's the social web headed?

Jeremiah will be joined in the webinar by Jennifer Gordon, director of global advertising at Campbell Soup (LiveWorld client) and LiveWorld CEO Peter Friedman, and we're looking to gather up questions for all three starting today (I'll be moderation the discussion).

Here are a few questions to think about; we'd love your feedback in the comments section below, or on Twitter using the #Social2010 hashtag.

• Does a centralized web presence for brands still matter?


• What key questions should marketers be asking when considering which external social networks to participate in?


• Should brands be concerned about the recent release of Google Sidewiki? How can they effectively monitor and join those related conversations