What can brands do to tap into the passions of their fans online? C.C. Chapman, partner at the digital marketing agency The Advance Guard, has a few ideas.

In this conversation recorded from Boston's Social Media Breakfast 13 on Tuesday, April 28, C.C. speaks with me about new opportunities for brands in the age of social media.

(RSS readers: you may need to click through to the original post to see the video.)

Show Notes:

* C.C. explains why brands need to provide their fans with a "campfire" environment for sharing their stories online.

* C.C. talks about how brands can respond to shifts in consumer behavior.

* C.C. points to Ford's Fiesta Movement campaign as an example of "letting [a] brand loose" to its fans.

Running time: 2:54.