This is the first in a series of interviews recorded at the MarketingProfs Digital Mixer (MPDM), held in Scottsdale, Arizona on October 22-23, 2008.

David Alston, VP of marketing at Radian6, is a guy who spends his days immersed in the social media community. From jumping into Twitter conversations and speaking at Social Media Breakfasts, David has his finger on the pulse of what the influencers are saying and doing. (He's a heck of a photographer -- and a decent singer, too.)

In the video conversation that follows, David and I talk about his insights on social media marketing.

RSS readers: You may need to click through to this post to see the video.

Show notes

* David says Twitter is a good barometer of how invested a marketer is in social media.
* David talks about the "transformation" of marketing toward social media.
* David explains the importance of "reactionary marketing."
* David discusses the value of content marketing.