This is the first in a series of interviews recorded at the 2008 Marketing & Online Communities Conferences, hosted by Forum One Communications at the Tribeca Grand Hotel in New York City on Wednesday, November 5, 2008.

Steve Broback is president and founder of the Parnassus Group. In this video interview, Steve talks about the Brand Monitoring in a Web 2.0 World breakout session that he led at the 2008 Marketing & Online Communities Conference.

Show notes

* Steve says there's "no magic bullet" to brand monitoring.

* Steve talks about the value whitelists.

* Bryan asks Steve whether brand montoring should be outsourced or done internally.

* Steve promotes his favorite free tools for RSS and brand monitoring.

* Steve offers his top takeaway from the conference.

(RSS readers: You may need to click through to this post to see the video.)