Community Management

I nominate as "the most important building block of starting a community":  what's the compelling NEED for people to gather and talk?   I think many brands approach the problem from "what do we want 'them' to talk about?" when the real issue is "what do 'they' want to talk about?"

<br> ...is having a clear vision which may include: Purpose Goals Overview of structure I'm certain others will add more ideas!