Video: Brad McCormick on the evolving role of PR in the digital age

This is the second in a series of interviews recorded at the 2008 Marketing & Online Communities Conferences, hosted by Forum One Communications at the Tribeca Grand Hotel in New York City on Wednesday, November 5, 2008.

Brad McCormick is the executive vice president of U.S. digital communications at the PR agency Porter Novelli.

In this video interview (in the shadows!), Brad and I talk about the beakout session he led at the 2008 Marketing & Online Communities Conference: The Role of PR: Public Relationships.

Show notes

* Brad talks about the merging spheres of marketing, advertising, PR, and digital

* Brad answers the question: "Should PR own social media?"

* Brad discusses Porter Novelli's global digital strategy "to have no digital strategy."

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