In a video piece originally produced for MediaBullseye.com, LiveWorld social media evangelist Bryan Person interviews Jayme Swain, director of PBS Engage.

Show Notes:

* Jayme explains how PBS has learned to listen and better engage its audience through its social media platforms.

* Jayme discusses how the Engage project has changed the programming mindset at PBS.

* Jayme addresses the challenges of identifying and working with the right business model in social media.

* Jayme notes the importance of experimentation at PBS.

Running time: 5 minutes, 24 seconds