Facebook Pages: new opportunities for brands

C.C. Chapman, partner of The Advance Guard, discusses how brands can make stronger connections thanks to the recent changes to Facebook Pages.

C.C. is also the author of a free white paper called About Face that captures the new lay of the land for brands on Facebook.

Highlights:

* C.C. explains why Facebook Pages now represent a "huge opportunity" for brands to better connect with their fans.

* C.C. offers examples of brands that have created compelling Facebook Pages.

* C.C. shares his advice for brands getting started on Facebook.

-- Recorded at Boston's Social Media Breakfast 13, held on Tuesday, April 28, 2009 at Puma City at the Fan Pier in Boston.